I hate rust. I really hate rust, especially on cars. Being a gear head working on my own cars, it is a constant battle. The rust penetrants that I could find on the store shelves really did not seem to be much help. I started researching different brands and mixtures in an effort to find something that would aid in the fight. Yes, a torch is a handy tool, but not everything can take the heat. I needed something that would work on its own AND compliment torch use when needed.

Over the course of six years and many, many hours of testing, by the grace of God, we now had a rust penetrant that was effective. I called it Loose Juice® and the name stuck. It was a 1966 Ford Galaxie that convinced me to actually start the company. That old 352 V8 had a cracked exhaust manifold. With nothing more than some of my formula, a few hand tools and a prayer, the project to change that 50+ year old original manifold began. No torch was on hand. The outcome was simply amazing! No broken studs, no stripped threads and no rounded nuts. Praise God! This was enough for me to say it was time to go to production... or so I thought. The aerosol company that I had been working with was bought by a large national company. They told me that my project was too small. Delayed but not dismayed, the search began to find another company to can Loose Juice. I was told of a little, employee-owned company that had just brought themselves back from that same national company that was my roadblock. I liked their story and we soon began producing Loose Juice.

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